Great copywriting isn't about being clever—it's about being clear and persuasive. Here are the most effective copywriting formulas that consistently drive results.
AIDA Formula (Attention, Interest, Desire, Action)
The classic formula that guides readers through a journey from awareness to conversion. Capture attention with a strong headline, build interest with benefits, create desire with proof, and prompt action with a clear CTA.
PAS Formula (Problem, Agitate, Solution)
Identify your audience's pain point, agitate it to make them feel the urgency, then present your solution as the perfect remedy.
FAB Formula (Features, Advantages, Benefits)
Start with what your product does, explain why that matters, and finish with how it improves your customer's life.
The 4 Ps (Promise, Picture, Proof, Push)
Make a bold promise, paint a picture of transformation, provide proof through testimonials or data, and push for action.
Before-After-Bridge
Show the current situation (Before), paint the desired outcome (After), and position your solution as the bridge between them.
Conclusion
The best copywriters don't just use these formulas—they adapt them to their brand voice and audience. Our Copywriting Diploma at Content Planet teaches you not just the formulas, but when and how to use them effectively.